The Sabam has a mission of promoting culture in all artistic domains.
To communicate on summer festivals, to a young demographics, they wanted a unique action that would educate about their mission in a fun way.

We came up with the idea of an 8-bit themed quizz game that would sit inside a retrofitted arcade box from the 90's and would tease festivalgoers into checking it out.

So we bought an old arcade cabinet, restored it completely with a new brain and a new branded casing. We developped a custom quizz game on culture with belgian authors at heart. And we shipped it with the freshly printed campaign material that we created for it.