Converting an arcade box into a creative festival action
The Sabam has a mission of promoting culture in all artistic domains.
To communicate on summer festivals, to a young demographics, they wanted a unique action that would educate about their mission in a fun way.
We came up with the idea of an 8-bit themed quizz game that would sit inside a retrofitted arcade box from the 90's and would tease festivalgoers into checking it out.
So we bought an old arcade cabinet, restored it completely with a new brain and a new branded casing. We developped a custom quizz game on culture with belgian authors at heart. And we shipped it with the freshly printed campaign material that we created for it.
Restoring the box
Control panel, joysticks, buttons
Working coin slots